Since 2007, the rise of markets for teaching and learning has turned education into one of the fastest growing markets worldwide, with recent prophecies suggesting a staggering $10 Trillion education industry in 2030 (HolonIQ, 2020). Spearheaded by massive infrastructural investments in digitization, Venture Capital investments in companies working in education are at a record high: Annual Venture Capital (VC) investments in European education start-ups grew from 140 million USD in 2014 to 2.5 billion USD in 2021 (Brighteye Ventures, 2022).


Of particular relevance here is the ongoing branding of the Nordic countries as commercial export-havens for a more student-centred approach to education, with companies and transnational organizations performatively asserting a techno-pedagogical imaginary where LEGO-bricks, learning platforms, and maker-spaces based on ‘Nordic values’ (Nordic EdTech, 2021) will lead the way towards student empowerment across the globe (HolonIQ, 2020; Rönnberg, 2017).

Lucas COne & Lejf Moos

Cone, L., & Moos, L. (2022). Introduction: mapping commercial interests and imaginaries in Nordic education. Nordic Journal of Studies in Educational Policy8(1), 1–8.